UPCYCLED PINK
PACKAGING DESIGN.
PHOTOGRAPHY CONCEPT.Dianna designed the PINK Upcycled Mist Collection for Victoria’s Secret PINK Beauty and created the concept for the lifestyle photography seen below. Each mist was developed with upcycled ingredients, giving them a second life in fragrance, rather than being thrown away.
Rooted in Gen-Z values, the Upcycled Mist Collection was concepted to be both earthy & bold.
DESIGN DIRECTION
Giving voice to the intention of the collection, storytelling created in partnership with copywriter, Ashley Fodor.
STORY TELLING
PRODUCTION
