Houston, Texas
Remote in San Francisco Bay Area

May 2023 - Present

1. Produce and edit engaging video content for TikTok and Instagram Reels.

2. Create illustrations, collages, and infographics tailored for various social media platforms, such as Instagram, Instagram Stories, Threads, and Facebook.

3. Conceptualize and design collateral for high-profile events, including Milan Fashion Week, Mindvalley University, and the Sunday Riley Bus Tour.

4. Design PR kits for major events like Milan Fashion Week and the Sunday Riley Collegiate Program.

5. Conceptualize new merchandise designs aligning with the contemporary luxury image of the brand.

6. Contribute to brand campaigns by designing assets such as emails, SMS images, and social media posts.

New York, New York
Remote in San Francisco Bay Area

October 2020 - May 2023

1. Alongside two other designers and the creative director, rebranded the entire PINK Beauty portfolio. 8 month process.

2. Spearheaded design for one third of PINK Beauty’s newness portfolio for seven consecutive seasons

3. Creative direction, design + execution of multiple collections per season, following marketing brief + conducting trend research within the beauty industry + Gen-Z demographiC

4. Creative direction of photography and development of mockups for Art Director to reference during photoshoots

5. Development of designs in partnership with packaging engineers + comp house to ensure all artwork files, color targets, match prints, + comps are accurate + delivered to vendors within deadlines

6. Maintained maniacal detail when creating artwork turnover files

7. Supported team with completion of overflow tasks

8. Built collaborative relationships with internal partners (Copy, Merchants, Packaging Engineers, Product & Fragrance Developers, Art Directors, Regulatory) to ensure all projects are on track and completed successfully within deadlines

9. Built strong relationships with third-party comp house, to ensure all comping + prototyping requests are clear, + completed within deadlines

10. Patterned current beauty industry offerings to maintain a strong, informed perspective + knowledge of trends, customer desires + competitive products

11. Researched sustainable materials + practices available both inside + outside the beauty industry

12. Partnered with packaging engineers to make the most sustainable design decisions possible within timing, budget + resources.

13. Designed products that helped lead PINK Beauty to its best fiscal year in brand history

Erlanger, Kentucky
(Remote in Cincinnati, Ohio)

January 2020 - October 2020

1. Created visual marketing content briefed by marketing team to be used on website + social media platforms including Instagram, Facebook, Pinterest + Twitter (Still Images, Carousels, GIFS, Animated Videos)

2. Curated Instagram feed on a monthly basis, utilizing both user-generated content + in-house photography

3. Performed AB Testing of social content to determine highest follower engagement

4. Creative directed + designed all marketing emails sent to a 400,000 person weekly email list

5. Worked in partnership with marketing, copy + e-commerce team to ensure all creative content was aligned with the brand mission + marketing plan

6. Created technical drawings of product assembly + installation to create a seamless, intuitive consumer experience

7. Attended weekly brand strategy meetings to review performance of social + customer-facing content, to make informed decisions regarding strategy of future content output

8. Researched current social + email design trends to ensure all creative maintained relevance

Santa Barbara, California

September 2019 - December 2019

1. Explored technologies, materials and ideas to improve existing footwear within the Deckers Brands portfolio

2. Designed new uppers while maintaining existing outsole tooling to successfully translate footwear to future seasons

3. Created apparel concepts for the Deckers X Lab innovation sector

4. Assisted in opening flagship store for the Deckers X Lab label in San Francisco, California

New York, New York

February 2019 - May 2019

1. Designed VS Beauty collection on market in Winter 2019 + PINK Beauty collection on market in Spring 2020

2. Designed graphics + artwork for Victoria’s Secret Beauty + PINK Beauty brands

3. Conducted trend research in order to create intentional + trend-relevant designs

4. Prepared mood boards + presentation boards for meetings

5. Assisted design team with overflow tasks

Grand Rapids, Michigan

May 2018 - August 2018

1. Responsible for development of a casual sneaker for S/S 20

2. Corrected shoe blueprints for accurate production

3. Created CADS of shoes for meetings + product development

4. Selected materials for seasonal footwear updates

5. Provided ideation sketches for new footwear concepts

Erlanger, Kentucky

August 2017 - April 2018

1. Created graphic illustrations for marketing team

2. Generated posts + ads for Facebook, Instagram, Pinterest + Twitter accounts

3. Designed web pages + newsletters

4. Provided input + ideas to e-commerce team to increase brand revenue

Los Angeles, California

January 2017 - April 2017

1. Product ideation + prototype development

2. Designed a bath toy that was sold for three years at Target + munchkin.com

Cincinnati, Ohio
August 2015-May 202
Magna Cum Laude
3.8 GPA
Dean’s List

Wuppertal, Germany
October 2018-February 2019
International Student

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Adobe Rush, Adobe Acrobat, Shopify, Microsoft Word, Microsoft Excel, Microsoft Powerpoint

Content Creation, Video Editing, Photo Retouching, Typography, Building Presentations.

Flexible + easy-going nature. Diplomatic communicator. Active listener that takes an objective approach to problem solving and positively responds to feedback. Confident + professional while presenting work thoroughly and efficiently.

Painting. Sewing. Leather Making. Block Printing.