EAU DE PARFUM CREATIVE DIRECTION + DESIGN: VICTORIA'S SECRET PINK

CREATIVE DIRECTION.
PACKAGING DESIGN.
PHOTOGRAPHY CONCEPT.

Dianna directed & designed the Pink For All Eau De Parfum Collection for Victoria’s Secret PINK Beauty. Additionally, she created the concept for the lifestyle photography seen below. Each fragrance was developed by the fragrance house to smell like a specific color and evoke a specific emotion.

SU22_PKBEAUTY_017_preview.jpg
SU22_PKBEAUTY_043_0107_preview.jpg
Free Packaging Medicine Box Mockup_PINK.jpg
Free Packaging Medicine Box Mockup_Orange.jpg
SU22_PKBEAUTY_018_preview.jpg
SU22_PKBEAUTY_044_0141_preview.jpg
SU22_PKBEAUTY_044_0232_preview.jpg
Free Packaging Medicine Box Mockup_YELLOW.jpg
SU22_PKBEAUTY_019_preview.jpg
SU22_PKBEAUTY_020_preview.jpg
SU22_PKBEAUTY_044_0494_preview.jpg
Free Packaging Medicine Box Mockup_GREEN.jpg
Free Packaging Medicine Box Mockup_BLUE.jpg
SU22_PKBEAUTY_021_preview.jpg
SU22_PKBEAUTY_044_0646_preview.jpg

CADS OF DESIGN

ARTWORK

PHOTOGRAPHY CONCEPT

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PACKAGING CREATIVE DIRECTION + DESIGN: VICTORIA'S SECRET PINK