PACKAGING CREATIVE DIRECTION + DESIGN: VICTORIA'S SECRET PINK

CREATIVE DIRECTION.
ILLUSTRATION.
PACKAGING DESIGN.
ANIMATION.

Dianna directed and designed the Astrology Mist Collection for Victoria’s Secret PINK Beauty. She wanted to explore an unconventional way to convey astrology. Each goddess was illustrated so that their appearance matched their corresponding element.

STORY/ COPY

In partnership with copywriter, Ashley Fodor.

COLLECTION MOOD

DIGITAL MERCHANDISING CONCEPT

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DESIGN RESEARCH. DESIGN COMMENTARY. COMMUNICATION DESIGN.